The Next Billion:
Count Apple Out
Dr. Bill Belew
Issue II - June 18, 2006
Introduction by Mr. Stolyarov:
Apple is refusing to market its computers to the developing world and is
therefore getting left behind by the competing PCs, writes Dr. Bill
Belew. PCs will be welcomed in countries that currently have few of
them, but they will need to be adapted to the requirements of their new
users in those countries. Dr. Belew asks some questions that need to be
addressed on this matter.
The next billion is the potential PC market in the developing world.
We know they won't be
buying MACS because Apple's Steve Jobs has admitted it won't be worth it
to his company.
A lot of different companies are trying to come up with affordable PCs
that businesses, families,
schools, and students in developing countries can buy.
But everyone is having a hard time pinning down just what it is they
1. What traditional features do they keep and which are kept out?
2. Will users be offended if they feel they are getting a dumbed-down
3. Would they rather share a community PC?
4. Would they like to buy a PC they can plug into a community
5. Do they want brand PCs or does it matter that it is a no-name but
does the job?
6. How much can they pay? $400, $250, $140, $70?
7. Will it be dust-proof? monsoon-proof? burglar-proof?
8. Do they need high-speed?
9. Would they rather have a quality PC that costs more, even if it
stretches their budget?
10. Who will teach them how to use it?
Lots of questions...
Are there solutions?
What do you think?
Dr. Bill Belew is a former Intelligence
Officer for a Destroyer Squadron. He lived 20 years in Japan, where he
started a language school for Japanese
Dr. Belew teaches classes for a vocational school and online for a
See Dr. Belew's blog,
for news and discussions about business and current events in Russia and
for Dr. Belew's reports on business in China,
on business in Japan, and
TheBizofKnowledge on business education.
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